Studio Liptai
Available now  —  Berlin  —  Remote

Marketing leadership that lands in week one

Built for the AI era, grounded in the fundamentals.

Book a 30-minute call → See how I work
Portrait of Csilla Liptai, founder of Studio Liptai
Built at TomTom · HERE Technologies · Amazon · 15 years
An introduction

You don't always need a full-time CMO to get senior marketing thinking

Sometimes you need someone who can land fast, audit clearly, set direction, and lead the work — for a few weeks, a few months, or as long as the engagement makes sense. Studio Liptai is how I do that. After 15 years at TomTom, HERE Technologies, Amazon, and an international proptech platform, I now work fractionally with companies that need senior marketing thinking on demand — including the kind that makes them findable in ChatGPT, Perplexity, and AI search.

Who I work with

Founders, marketing leaders, and product teams who need one or more of these

Visibility in the age of AI search

The shift from SEO to GEO — AEO, authoritative citations, how LLMs source and surface answers, and what that means for your content strategy. ChatGPT, Perplexity, Claude, Google AI Overviews.

Senior marketing leadership

Fractional CMO, acting Head of Marketing, or strategic advisor for the period you need it.

A sharper marketing engine

Positioning, messaging, buyer intelligence, GTM strategy, content systems, lifecycle communications, cross-functional alignment with product and sales.

What I solve

Invisible in AI search

Your buyers ask ChatGPT first. Your competitors show up. You don't.

Speaking past your audience

Your team is shipping. Your buyers don't see themselves in the message.

Marketing without measurement

The team is busy. The pipeline isn't moving. Activity isn't growth.

No senior marketer in the seat

You need experienced leadership for a quarter — not a five-year hire.

What I do

I help companies sharpen their positioning, lead their marketing strategy, and become findable in the age of AI search

The work falls into four lanes — most engagements involve more than one.

i.

Positioning and messaging

Customer interviews, category analysis, audience intelligence, and the messaging framework your team uses across sales, content, and product.

ii.

Go-to-market strategy

Channel mix, sequencing, measurement, sales and marketing alignment.

iii.

AI-era findability

Auditing how your company appears in ChatGPT, Perplexity, Claude, and Google AI Overviews. The shift from SEO to GEO — AEO, authoritative citations, structured data.

iv.

Senior marketing leadership

Acting Head of Marketing for as long as the engagement needs me. Leading your team, owning the strategy, shipping the senior assets.

01

AI Findability Audit + Build

€12–15k flat · 3–4 weeks · 2–3 days/week

A clear read on where your company stands in AI search, with the foundations and the priority content to start showing up. Buyer-intent queries in ChatGPT, Perplexity, Claude, and Google AI Overviews; audit of content, structure, and authoritative citation profile; AEO and structured-data foundations specified for deployment by your team or technical partners; content produced or directed — written by me, by your team, or by briefed freelancers.

You leave with: the AI-findability audit, a prioritised content and channel plan, technical foundations ready to deploy (schema, llms.txt, citation patterns), priority content live, and a measurement framework.

Talk about this →
02

Marketing Foundation + Quarter Roadmap

€15–20k flat · 4–6 weeks

An honest read on your full marketing function, with a quarter of content and channel direction your team can execute. Customer interviews, audit of positioning, messaging, content, channels, and measurement. Recommendations taking product, sales, and lifecycle communications into account.

Talk about this →
03

Strategic Partner

€1,800–3,600 / month · 2–4 days/month

The senior marketing leader your company doesn't have full-time — at the lightest retainer intensity. Weekly 60-minute strategy session with founder/CEO, CPO, head of sales — plus async access for the decisions that come up in real time. Reviewing major launches, hires, content moves, GTM decisions.

Talk about this →
04

Fractional Head of Marketing

€9,500–14,000 / month · 2–3 days/week

Acting Head of Marketing for your company, embedded two to three days a week. I own marketing strategy, lead and develop your team, set direction, and ship the senior work. Weekly leadership presence with founder, sales, and product. Positioning, messaging, content strategy, channel mix, measurement, cross-functional alignment.

Talk about this →
05

Lead-in-Residence

€13,000–16,000 / month · 3–5 days/week

Near-full-time marketing leadership for a quarter or two. Three to five days a week embedded — owning marketing strategy, managing and developing your team, driving change management and process improvements, shipping the senior work alongside everyone else. For pre-launch pushes, scale-ups, post-pivot resets, or leadership gaps.

Talk about this →
06

Marketing Team-in-a-Box

Coming soon

Strategy, execution, and specialist search — one engagement, one team, one point of contact. I function as the strategic lead, paired with a senior copywriter and a specialist SEO/SEM partner from a curated network. The team is assembled, contracted, and led by me.

Ask about availability →

Engagements can extend. Most clients start with one of the audits, a single retainer track, or a fixed-scope build — and continue on a longer arrangement when the work warrants it. I'm built to stay as long as I'm needed.

An open conversation

The rates above are my standard rates for standard engagements. The work matters more than the number. If you're a women-led business, an independent one, or building something that matters — especially using AI in service of meaningful change — and the published rates don't quite fit, reach out anyway. The right engagement usually has a version that works.

Where I've done this work

TomTom

Lead Content Strategy · 2023–2025

Built a unified, insight-driven content strategy connecting buyer intelligence to GTM priorities across Mobility, Public Sector, and Automotive. Full-funnel, full-channel.

HERE Technologies

Lead Digital Content · 2021–2023

Led the digital-first content strategy that transformed the website into a scalable platform. Two B2B redesigns in under a year. Improved bounce, journey, and high-value engagement.

Amazon

PM Content & Editorial · 2016–2021

Led editorial and localization across multiple EU marketplaces (DE, PL, NL, TR). Built workflows, governance, and tooling for high-volume multilingual publishing — teams up to 20.

International proptech platform

Head of Marketing · 2025–2026

Defined multi-channel marketing and GTM strategy across European real estate markets. Owned messaging, positioning, lifecycle communications, and crisis comms during sensitive customer events.

Location

Berlin, Germany

Europe UK North America South America Remote-first

Comfortable across time zones.

Languages
  • EnglishPrimary, all output
  • DutchFull working, all output
  • GermanStrategy, leadership, direction
  • HungarianNative
Questions clients ask

How do I know which engagement is right for us?

Start with a 30-minute call. Most clients land in one of two places: a fixed-scope audit, or a monthly retainer at the intensity that fits.

Can we start small and scale up?

Yes. Many engagements start with an audit and move into a retainer once we've established working rhythm.

Do you work with companies outside Europe?

Yes. As long as the time zones allow a real working overlap, location doesn't matter.

What languages do you work in?

English and Dutch as full working languages. German for strategy, leadership, and team direction. Hungarian is my mother tongue.

Are you available for industries beyond B2B SaaS?

Yes. Industry isn't the filter — the right level of complexity and ambition is.

Do you work with companies that already have a marketing team?

Often, yes. Most engagements involve leading or directing an existing team — not replacing it.

Get in touch

Book a 30-minute call — or send a note

Book a 30-minute call →

Replies within one working day.

Malt.de profile  ·  LinkedIn  ·  Substack
About

I'm a systems and patterns thinker. I move through marketing problems by connecting the dots between product, sales, audience, and channel — finding where the process is broken, building the answer bottom-up. I ask a lot of questions and tend to surface what other people in the room have stopped noticing.

Writing has been the through-line since I was a child. I studied journalism in the Netherlands, wrote for Dutch print magazines, kept columns since university, and had short fiction published along the way. The marketing career came from the same instinct: translating complex things into language people can actually use.

Outside the work

Outside the work, the writing keeps going. I'm working on a literary non-fiction book and looking for a publisher. Once a month I co-host Club Motte — a real-life storytelling night in Berlin in the spirit of The Moth. No mic, no notes, no reading.

I co-wrote the script for the indie feature MCMX, which premiered at the Buenos Aires International Film Festival in 2025. When I'm not writing, I paint — abstract, fluid, at @abstracting.csilla.

Paintings
Abstract painting by Csilla Liptai Abstract painting by Csilla Liptai Abstract painting by Csilla Liptai Abstract painting by Csilla Liptai

See more at @abstracting.csilla